NESTLE KITKAT

This brand refresh was a project that was presented by Nestle! The goal was to achieve a sustainable eco friendly packaging solution for KitKKat minis as well as a logo refresh! Through our teams research process we came across a company named Sirane. This resulted in our team partnering with them and using their product Earthpouch! Earthpouch is a plastic free recyclable pouch made of paper, with a water-based barrier heat-seal coating which makes it perfect for storing snakes and other perishables! Our team designed a fresh new look that still maintained all of KitKats recognizable elements as well as gave the Kitkat logo a refresh. Through simplification of elements we created a fun, impactful, and recognizable design and above all an eco friendly solution to the original packaging!