ABOUT THE CLIENT
Babalynn is an infant and toddler clothing and wellness company! In creating a look for this company careful consideration of target audience and values played a big role. The brand needed to communicate trust, quality, and care through its visual identity, messaging, and customer experience.
BRAND GUIDE
The Client wanted the Babalynn brand to communicate trust, quality, and care through its visual identity. In order to convey this messaging a neutral colour palette was established as well as a motif of a bunny. In some ancient cultures, rabbits were symbols of fertility and prosperity which made it an ideal symbol for the brand.
CONTENT CREATION
Through the use of social media I help establish the brand's presence and loyalty among parents and caregivers. The use of neutral tones and brands colours were crucial in creating a cohesive feed.
